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Mario Day (also written as Mar10 Day, MAR10 Day, MAR10 DAY, and Mario day), or National Mario Day, is a real-life event.
Description[]
Mario Day is an annual celebration of Mario and the Mario franchise at large. It occurs on the 10th of March each year because its shortened form, Mar 10, has "10" looking like "IO, hence "Mario."[1] People celebrate Mario Day by either dressing up as Mario, having Mario-themed parties, among similar activities.
While Mario Day was not originally created or declared by Nintendo, it was unofficially celebrated by many Mario fans. Since 2015, Nintendo has officially observed the holiday and started celebrating annually by promoting Mario games and holding Mario-themed events.
In the early 2020s, Mario Day had few real-world events from Nintendo and at large due to the COVID-19 pandemic.
2015[]
In 2015, Nintendo of America posted a tweet on their Twitter account that wished the YouTube channel Smosh Games a happy Mario Day and asked what their favorite moment in a Mario game.[2]
Nintendo UK also posted a tweet celebrating the holiday by asking users which Mario game they were playing on that day.[3]
2016[]
In 2016, Nintendo celebrated the holiday by sponsoring a number of sweepstakes on Twitter. To enter one such contest, users had to change their profile picture to a given image (shown here) and post about their favorite Mario-related memory using the hashtags "#MAR10Day" and "#SweepsEntry." For each sweepstake, the prizes were: both a Mario 30th Anniversary T-shirt and a Mario plush toy, a Wii U Deluxe Set with Mario Kart 8, or a Mario keychain and a copy of Super Mario 3D World.
A video titled "Celebrate Mar. 10 - Mario Day!" was released on Nintendo's official YouTube channel. In it, a person in a Mario costume walks around Nintendo's office, turning various objects into Mario-related objects, including hats on workers and screens spelling "Mario." The person also adds Mario-related objects to the office such as several Mario plushies to a person's desk.
2017[]
In 2017, Nintendo celebrated the holiday by adding a free Mario-themed frame to Facebook and the Messenger Camera that could be used from March 10 at 5 a.m. PT until March 12 at 11:59 p.m. PT., by putting several Mario games on sale on Amazon, and by having several My Nintendo rewards for Mario titles such as a 30% off discount on Mario Kart 8. Nintendo also worked with the Starlight Children's Foundation by providing new designs for its gowns while making a donation to create 2,000 gowns. A quiz was published that year on the Play Nintendo website in celebration of Mario Day.
2018[]
The Mario Kart promotion on Google Maps
In 2018, Nintendo partnered with Google adding Mario in Google Maps, where the user can have Mario drive around in a Pipe Frame. Users had to look for a ? Block next to the start button when the start and destination fields were filled.
There was an event in Super Mario Run titled "It's All About Mario Event," where all items relating to Mario are in fixed appearance rates in Super Bonus Game. Nintendo also offered a special 50% discount for the full game.
In Animal Crossing: Pocket Camp, items from the Mario franchise were available to craft for a limited time.
2019[]
Nintendo released an episode of Nintendo Minute on its official YouTube channel titled "Mar10 Day Character Bracket: Mario’s Enemies - Nintendo Minute." In this video, series' hosts Kit and Krysta rank several Mario enemies based on several categories, such as which would be the most annoying pet. Nintendo of America made a celebratory tweet for the holiday asking how fans will celebrate Mar10 Day. Several Mario-themed activities occurred at Nintendo New York and were sponsored by Frito-Lay Variety Packs.
The event "It's All About Mario Event" returned in Super Mario Run, and the player was given 10 Rally Tickets as a log-in bonus.
In Animal Crossing: Pocket Camp, Mario's hat and outfit were gifted for all players, and several Mario-themed wallpaper and flooring were available for crafting. Several of the furniture from the prior Mario-related event returned, and the Fishing Tourney 12 for the game featured Cheep Cheeps, Eep Cheeps, Cheep Chomps, and Bloopers as catchable fish.
2020[]
The Mario Bros. Tour in Mario Kart Tour featured Mario and Luigi wearing their Donkey Kong and Super Mario Bros.: The Lost Levels outfits, respectively, and ran until the actual Mario Day. Select Mario games had a $20 discount in the US eShop resulting in $39.99 from March 8, 2020 (9:00 a.m. PT) to March 14, 2020 (11:59 p.m. PT), them being Super Mario Maker 2, Super Mario Party, Mario & Sonic at the Olympic Games Tokyo 2020, and Yoshi's Crafted World.[4]
LEGO and Nintendo released short videos on their Twitter accounts, teasing a LEGO and Mario crossover, which was eventually announced as LEGO Mario.[5] Unlike in 2017 and 2018, there was no Mario crossover event with Animal Crossing: Pocket Camp, likely due to them doing an event focusing on the then-impending release of Animal Crossing: New Horizons.
2021[]
Mario Day 2021
Aside from various events relating to the Super Mario Bros. 35th Anniversary event such as those included in Animal Crossing: Pocket Camp and Animal Crossing: New Horizons, a 35% off sale was held for Super Mario Maker 2, Mario Tennis Aces, Luigi's Mansion 3, and Super Mario Party. The Mario Tour's starting date in Mario Kart Tour also coincides with Mario Day.
A special Know Your Nintendo video was published and features five questions about the Super Mario series.
2022[]
Super Nintendo World in Universal Studios Hollywood was announced to open in 2023.[6]
Three new LEGO Mario sets and a LEGO Princess Peach were announced.[7]
2023[]
An infographic posted by Nintendo of America for Mario Day
In 2023, Nintendo issued an official motto for the event, "Every Day Is a Mario Day," used in some promotional material, including a song themed around Mario Day.
On March 1, a Mario–themed party was held at Nintendo New York, featuring special guests Mario, Luigi, and Ryan Kaji from the YouTube channel Ryan's World. Visitors could meet Ryan and play Nintendo Switch games with him.
In Mario Kart Tour, the Mario Tour began on March 7 and concluded on March 21.
The final trailer of The Super Mario Bros. Movie premiered in a dedicated Nintendo Direct presentation on March 9, 14:00 PT. The movie was also promoted through a cast interview with Fandango and a theme song singalong on The Tonight Show Starring Jimmy Fallon. An event promoting the film in Super Mario Run began on March 10 and ended on May 31.
Wave 4 of the Booster Course Pass of Mario Kart 8 Deluxe was released on March 10.
The "Dry Bowser Castle Battle" LEGO Mario expansion set and LEGO Donkey Kong were also announced.
2024[]
- "Oh yeah! Mario time!"
- —Kevin Afghani, 2024 Mario Day video
- —Kevin Afghani, 2024 Mario Day video
From March 3 to April 1, users with a Nintendo Switch Online membership who played Super Mario World on the Super Nintendo Entertainment System - Nintendo Switch Online application would earn My Nintendo Platinum Points to redeem Super Mario World-themed icons for their Nintendo Switch profile. A video titled "Mario Through the Years - A Mar10 Day Celebration" was published on Nintendo of America's YouTube channel on March 5, showcasing games in the Super Mario series available on the Nintendo Switch at the time.
Several rewards for My Nintendo were made available for Mario Day, such as a 14-day free trial for Nintendo Switch Online available from March 3 to March 17 and sweepstakes for LEGO Mario sets (from March 5 to April 16) and Princess Peach-themed clothing by BlackMilk (from March 5 to April 23).
A free digital guidebook to The Super Mario Bros. Movie was made available on March 5 for users with a Nintendo Account.
"The Bowser Express Train," "King Boo's Haunted Mansion," and "Battle with Roy at Peach's Castle" LEGO Mario expansion sets were announced on March 9 together with a teaser for LEGO Mario Kart sets.
A video presentation was published by Nintendo on March 10, where Shigeru Miyamoto and Chris Meledandri announced that Illumination is producing another movie "based on the world of Super Mario Bros." which was later revealed to be The Super Mario Galaxy Movie. The presentation had further Mario-related included release dates for Luigi's Mansion 2 HD and Paper Mario: The Thousand-Year Door for the Nintendo Switch, as well as the addition of Dr. Mario, Mario Golf, and Mario Tennis to the Game Boy - Nintendo Switch Online application.
The online Mario Kart 8 Deluxe Open March 2024 Tournament was held on March 10 from 12:00 to 18:00 PT, with the top 310 players receiving 1,000 My Nintendo Gold Points.
From March 10 to March 16, physical editions of certain Mario games were discounted by up to $20 at select retailers.[citation needed] A $25 retailer gift card was given upon purchase of a Nintendo Switch, Nintendo Switch – OLED Model, or Nintendo Switch Lite system between the same dates.
2025[]
Mario Kart 8 Deluxe has a community challenge for players to participate in one million laps in overall total among participants from March 4 to March 17 to receive 310 platinum points as a participation award. A 14-day trial period for Nintendo Switch Online was also issued during the same time.
On March 4, Play Nintendo website was updated to list older activities related to Mario Day and the Mario franchise at the top.
Nintendo partnered with the airline company JetBlue to create a customized Airbus A320 called the Cloudtop Cruiser.
Nintendo Sound Clock: Alarmo was released to retailers on March 9.
References[]
- ↑ Nintendo (2021-03-10). Happy MAR10 Day! Have fun with this ‘stache of Mario games.. Retrieved on 2023-02-25.
- ↑ Nintendo of America (March 10, 2015). Post. Twitter. “Hey, @SmoshGames, Happy #MAR10 Day! What’s your favorite Mario moment of all time? Tell us with #MyMario!”
- ↑ Nintendo of UK. Post. Twitter. “It’s Mar 10. Happy #MarioDay! If you’re playing a Mario game today, let us know which one!”
- ↑ Nintendo of America (March 8, 2023). Save on select Mario games! Nintendo. Archived from the original on October 22, 2021, 23:44:41 UTC via Wayback Machine. Retrieved March 11, 2023.
- ↑ NintendoAmerica (March 10, 2020). Something fun is being built! Stay tuned… #LEGO #LEGOSuperMario @LEGO_Group. Twitter. Retrieved March 10, 2020.
- ↑ Blogger (10-03-2022). MAR10 Day 2022: The first US SUPER NINTENDO WORLD is set to open at Universal Studios Hollywood in 2023. Pokémon Blog. Retrieved on 2023-02-26.
- ↑ NintendoAmerica. Post. Twitter. “Fun-packed new #LEGOSuperMario Expansion Sets and characters are coming later this year, including the fabulous new LEGO Peach! #Mar10Day”