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Mario Kart

"YEE-HAW...!!! Howdy, it's me, Cowboy Jed! C'mon down to the Mario Kart emporium!"
—Cowboy Jed, Mario Kart Wii advertisements

Cowboy Jed is a live-action Mario character who appears in the American commercials for Mario Kart Wii, the only few times that he made an appearance. He has a son named Jed Junior, who sometimes appears alongside him.

Cowboy Jed is a parody of a car dealership owner, and instead owns a "kart dealership" titled Mario Kart Emporium, which he invites the viewer to visit. However, the location is neither seen nor is it the focus of the commercials, as after Cowboy Jed mentions the Mario Kart Emporium, he moves on to promoting Mario Kart Wii itself.

The Canadian French version of the Mario Kart Wii commercials feature a different actor for Cowboy Jed.

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